BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. See how we’ve maximised viewing realism, pairing the deep contrast of our OLED panel with the power of our revolutionary Cognitive Processor XR™ and the brand new Google TV experience.
Cognitive Processor XR™
World's first cognitive intelligence TVs*. Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
*Including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of the 18th November 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics, November 2020.
Entertainment you love. With a little help from Google. See 400,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you. Searching is easy - just ask Google. Just say “Hey Google, find action movies” to search across your favourite apps.
*Google TV is the name of this device's software experience and a trademark of Google LLC. Separate subscriptions required for certain streaming services or access to certain content.
XR OLED Contrast
More depth & texture with the deepest blacks & dazzling light. With XR OLED Contrast powering an OLED panel, colour and contrast are boosted in bright areas so you can enjoy remarkable levels of pure black contrast and peak brightness. See pictures full of enhanced depth between with defined details, even in areas of dark shadow or glare.
Acoustic Surface Audio+
The screen is the speaker, sound perfectly matches action. Sound comes directly from the centre of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture. Because sound follows the action, you'll hear more realistic dialogue and sound effects. A front-facing subwoofer provides deep bass and ensures you won't miss anything that's happening on screen.
XR Motion Clarity
Intelligent motion processing for fast-moving, blur-free scenes. With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED. Combined with our OLED XR Motion Clarity technology, even sport and fast action stays smooth and clear. Moving images are precisely controlled to minimise blur so that pictures remain true with less loss in brightness during high speed scenes
XR 4K Upscaling - Recreating lost texture, the intelligent way
XR Triluminos PRO - A wide palette of naturally beautiful colours
OLED Viewing Angle - Beautiful pictures from any angle
Next-Gen Gaming - Smooth, responsive gaming in 4K at 120fps
Dolby Vision • Atmos - Enjoy cinematic thrills at home
4K HDR - Brilliant highlights, beautiful textures
Netflix Calibrated Mode1
3D Surround Upscaling - All your entertainment upscaled to 3D surround sound
Acoustic Centre Sync - Best with Sony audio
Voice Zoom™ 2 enhances voices for clearer dialogue
Enhanced Audio Return Channel (eARC)
Hands-free Voice Search - Hands-free entertainment with help from Google2
Browse content from across your apps, intelligently organised just for you
Hey Google - Google Assistant built-in
Works with Apple AirPlay / Apple HomeKit4
Works with Alexa5
Stream Live Free-To-Air Without an Antenna
Voice Remote Control
Minimalist design - all immersion, no distraction
Prestige 3-way multi-position stand, versatile for any TV placement
Metal Flush Surface for immersive viewing
Aluminium Layer Stand, luxurious look and feel